People will go out into the city looking for your product.

Then they'll film it. Then they'll post it.

You've already seen videos like these. Somebody found something hidden. Somebody filmed it.

These aren't sponsored posts. Nobody scripted this. Someone found a real hidden object, filmed the moment, and posted it — because it was genuinely exciting. In Passing makes your business the one who hid it.

You hide a real object somewhere in your city. It goes live on our map with a cryptic hint. Real people compete to find it. Every step of that process is content.

One hide. Content from three directions.

Most campaigns create one piece of content. A hide on In Passing creates a content cycle that runs without you — before the find, during the search, and long after it's claimed.

Your brand

  • Tease the hide, post the hint — it's already content
  • After the find, you own the whole story

The finder

  • Films the find — genuine, unscripted, shareable
  • Tags you — their audience becomes yours

The platform

  • Your listing visible to everyone browsing the city
  • We surface and repost notable finds

The find moment is the most genuine form of user-generated content in existence. You did not pay for it. You cannot fake it. You just have to put something real out there.

What your business gets

Hide anything, anywhere
Vouchers, samples, branded items, signed copies — if it fits in a pocket, it works. Be as creative as the hiding spot.
Brand on every listing
Your business name is visible to every person who opens the listing — not just the one who finds it. Every view is a brand impression.
Built for content
Every stage of the hunt — teaser, search, find, reveal — is a natural content moment. The hunt is the campaign.
Unlimited listings
One business account, as many hides as you want, in any city. Run a new hunt every week if you'd like.

How it plays out

A real example

A bookshop hides a signed first edition in a city park. The hint reads: "Between the words of those who watched the river and the clock."

Forty people open the listing. Twelve start searching. Six walk right past it. One finds it, films the moment, posts it. The bookshop gets tagged. Three people who see the video come into the store that week.

Total cost: one book and five minutes of their time. Total reach: everyone who saw the listing, everyone who watched the video, everyone who came in because of it.

Nobody chose to watch an ad. They chose to go on a treasure hunt. That is the kind of attention you cannot buy directly — only earn.

Pricing

Launching soon
Business plan
€5 / month

Cancel anytime. No lock-in. First month free at launch.

Want to be among the first businesses on the platform, or just have a question? Reach out — we reply to everything.

hello@inpassing.quest

Get in touch